KIRSTEN NORTON

0415 808 756
Habitat Protection & Conservation – PPWCMA

The PPWCMA is the peak natural resource management body in the Port Phillip and Western Port region in Victoria, Australia.

One of PPWCMA’s key projects is the habitat protection and conservation of four key habitat sites for the threatened Helmeted Honeyeater, Leadbeater’s Possum and Southern Brown Bandicoot species.

The PPWCMA commissioned me to write case studies to:

  • demonstrate the success of the program;
  • demystify the application process; and
  • encourage more landowners to sign up to the program.

This copywriting project involved travelling to the outer edges of the catchment region to meet with landholders in Somerville, Pearcedale, Longwarry and Yellingbo.