0415 808 756
Porphyry Plus Stone

Use marketing to inform your business decision making

Barry Newey has over forty years in the hard landscaping business but as the distributor of a high quality porphyry stone product in the southern states of Australia, he was feeling the pinch from cheaper but sub-standard stone imports.

Barry needed some advice on how to differentiate his product from his competitors and squeeze the most out of his marketing dollar.

With this in mind, I provided an audit of Porphyry Plus Stone’s current marketing activity including:

  • competitor activity;
  • advice on search engine optimisation for his website;
  • business development including growth sectors and target markets including projections;
  • a full marketing communications plan including advice and budgets for suitable marketing collateral including sample packs and brochures;
  • a public relations program;
  • advertising schedule; and
  • trade exhibition advice.