KIRSTEN NORTON

0415 808 756
Porphyry Plus Stone

Use marketing to inform your business decision making

Barry Newey has over forty years in the hard landscaping business but as the distributor of a high quality porphyry stone product in the southern states of Australia, he was feeling the pinch from cheaper but sub-standard stone imports.

Barry needed some advice on how to differentiate his product from his competitors and squeeze the most out of his marketing dollar.

With this in mind, I provided an audit of Porphyry Plus Stone’s current marketing activity including:

  • competitor activity;
  • advice on search engine optimisation for his website;
  • business development including growth sectors and target markets including projections;
  • a full marketing communications plan including advice and budgets for suitable marketing collateral including sample packs and brochures;
  • a public relations program;
  • advertising schedule; and
  • trade exhibition advice.